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Deploying the Internet for Leveraging Strategic Assets

Deploying the Internet for Leveraging Strategic Assets

Frank Schlemmer, Brian Webb
Copyright: © 2010 |Pages: 25
ISBN13: 9781615206278|ISBN10: 1615206272|ISBN13 Softcover: 9781616923006|EISBN13: 9781615206285
DOI: 10.4018/978-1-61520-627-8.ch013
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MLA

Schlemmer, Frank, and Brian Webb. "Deploying the Internet for Leveraging Strategic Assets." Global Perspectives on Small and Medium Enterprises and Strategic Information Systems: International Approaches, edited by Pratyush Bharati, et al., IGI Global, 2010, pp. 265-289. https://doi.org/10.4018/978-1-61520-627-8.ch013

APA

Schlemmer, F. & Webb, B. (2010). Deploying the Internet for Leveraging Strategic Assets. In P. Bharati, I. Lee, & A. Chaudhury (Eds.), Global Perspectives on Small and Medium Enterprises and Strategic Information Systems: International Approaches (pp. 265-289). IGI Global. https://doi.org/10.4018/978-1-61520-627-8.ch013

Chicago

Schlemmer, Frank, and Brian Webb. "Deploying the Internet for Leveraging Strategic Assets." In Global Perspectives on Small and Medium Enterprises and Strategic Information Systems: International Approaches, edited by Pratyush Bharati, In Lee, and Abhijit Chaudhury, 265-289. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-61520-627-8.ch013

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Abstract

SMEs frequently suffer from resource poverty. The authors suggest that the Internet can be used to leverage their strategic assets and propose a theoretical framework with the independent variables business resources, dynamic capabilities and IT assets. Survey data of 146 small firms suggest that the Internet is complementary with business resources and dynamic capabilities but not with IT assets. This research may enable small firm managers to create competitive advantage by identifying strategic assets that are complementary with the Internet. Furthermore, the authors highlight the threat of an over-investment in IT assets at SMEsi.

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