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How to Market OR/MS Decision Support

How to Market OR/MS Decision Support

Masayuki Ueda
Copyright: © 2010 |Pages: 16
ISBN13: 9781615206032|ISBN10: 1615206035|EISBN13: 9781615206049
DOI: 10.4018/978-1-61520-603-2.ch009
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MLA

Ueda, Masayuki. "How to Market OR/MS Decision Support." Service Science and Logistics Informatics: Innovative Perspectives, edited by ZongWei Luo, IGI Global, 2010, pp. 157-172. https://doi.org/10.4018/978-1-61520-603-2.ch009

APA

Ueda, M. (2010). How to Market OR/MS Decision Support. In Z. Luo (Ed.), Service Science and Logistics Informatics: Innovative Perspectives (pp. 157-172). IGI Global. https://doi.org/10.4018/978-1-61520-603-2.ch009

Chicago

Ueda, Masayuki. "How to Market OR/MS Decision Support." In Service Science and Logistics Informatics: Innovative Perspectives, edited by ZongWei Luo, 157-172. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-61520-603-2.ch009

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Abstract

This research examines what to do to have decision makers more utilize OR/MS decision support. We investigate OR/MS decision support from a new viewpoint of service. Firstly, based on the fact that what is provided by OR/MS decision support is information to aid in decision making, we show that OR/MS decision support shares characteristics with service, hence can be considered as a kind of service. Next, we analyze OR/MS decision support from the viewpoint of what is necessary for service of high quality, and we clarify the issue of communication gaps. If we investigate preceding research in OR/MS (Operations Research/Management Science), it turns out that there is surely a problem with communication gap between decision makers and decision supporters. Finally, we show that it is effective to utilize problem specification, which is a decision-maker-friendly description of problems proposed by research groups including the author, as one approach to bridge the communication gap.

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