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Trust, Loyalty, and ECommerce

Trust, Loyalty, and ECommerce

Leonard I. Rotman
Copyright: © 2010 |Pages: 22
ISBN13: 9781615206155|ISBN10: 1615206159|ISBN13 Softcover: 9781616923099|EISBN13: 9781615206162
DOI: 10.4018/978-1-61520-615-5.ch005
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MLA

Rotman, Leonard I. "Trust, Loyalty, and ECommerce." Ethical Issues in E-Business: Models and Frameworks, edited by Daniel E. Palmer, IGI Global, 2010, pp. 58-79. https://doi.org/10.4018/978-1-61520-615-5.ch005

APA

Rotman, L. I. (2010). Trust, Loyalty, and ECommerce. In D. Palmer (Ed.), Ethical Issues in E-Business: Models and Frameworks (pp. 58-79). IGI Global. https://doi.org/10.4018/978-1-61520-615-5.ch005

Chicago

Rotman, Leonard I. "Trust, Loyalty, and ECommerce." In Ethical Issues in E-Business: Models and Frameworks, edited by Daniel E. Palmer, 58-79. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-61520-615-5.ch005

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Abstract

E-commerce has experienced a meteoric rise from technological curiosity to substantive institution in little more than a decade of meaningful existence. The annual value of its global transactions is measured in the trillions of dollars. However, the unique nature of e-commerce has created a host of challenges for those seeking to ensure its continued vitality. The most significant of these challenges is the maintenance of user trust. To this point, e-commerce has tended to look to traditional methods of regulation to govern its participants and their transactions. However, the unique character of e-commerce and the concerns it generates warrant consideration of non-traditional approaches to regulation as well. This chapter suggests that fiduciary law, with its focus on maintaining the integrity of certain important relationships in contemporary society, could be a useful tool in e-commerce regulation by facilitating the trust and loyalty that is foundational to its success.

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