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What Makes Companies to be More Innovative and Profitable?

What Makes Companies to be More Innovative and Profitable?

Ana Pérez-Luño, Ramón Valle-Cabrera, Johan Wiklund
Copyright: © 2010 |Pages: 12
ISBN13: 9781615206438|ISBN10: 1615206434|ISBN13 Softcover: 9781616923112|EISBN13: 9781615206445
DOI: 10.4018/978-1-61520-643-8.ch005
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MLA

Pérez-Luño, Ana, et al. "What Makes Companies to be More Innovative and Profitable?." Innovation in Business and Enterprise: Technologies and Frameworks, edited by Latif Al-Hakim and Chen Jin, IGI Global, 2010, pp. 64-75. https://doi.org/10.4018/978-1-61520-643-8.ch005

APA

Pérez-Luño, A., Valle-Cabrera, R., & Wiklund, J. (2010). What Makes Companies to be More Innovative and Profitable?. In L. Al-Hakim & C. Jin (Eds.), Innovation in Business and Enterprise: Technologies and Frameworks (pp. 64-75). IGI Global. https://doi.org/10.4018/978-1-61520-643-8.ch005

Chicago

Pérez-Luño, Ana, Ramón Valle-Cabrera, and Johan Wiklund. "What Makes Companies to be More Innovative and Profitable?." In Innovation in Business and Enterprise: Technologies and Frameworks, edited by Latif Al-Hakim and Chen Jin, 64-75. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-61520-643-8.ch005

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Abstract

The aims of this chapter are the following. First, we delimitate the innovation and imitation concepts. Secondly, using Structural equation modeling method, we empirically test the impact of two dimensions of market and entrepreneurial orientations, respectively, on the decision to be more or less innovative. Thirdly, we relate this decision with the company’s performance. Based on a survey of 304 companies, our empirical results support, on one hand, the view that proactivity is the most important determinant of the decision of weather to innovate or imitate. On the other hand, we find that the company’s performance is not conditioned by the decision of innovating or imitating, but is rather determined by the company’s proactivity and focus on customers.

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