MLA
Sheehan, Brian, and Antony Young. "Convergence, Contradiction and Collaboration: Case Studies on Developing Creative Strategies for Digital Components of Integrated Campaigns." Handbook of Research on Digital Media and Advertising: User Generated Content Consumption, edited by Matthew S. Eastin, et al., IGI Global, 2011, pp. 275-299. https://doi.org/10.4018/978-1-60566-792-8.ch015
APA
Sheehan, B. & Young, A. (2011). Convergence, Contradiction and Collaboration: Case Studies on Developing Creative Strategies for Digital Components of Integrated Campaigns. In M. Eastin, T. Daugherty, & N. Burns (Eds.), Handbook of Research on Digital Media and Advertising: User Generated Content Consumption (pp. 275-299). IGI Global. https://doi.org/10.4018/978-1-60566-792-8.ch015
Chicago
Sheehan, Brian, and Antony Young. "Convergence, Contradiction and Collaboration: Case Studies on Developing Creative Strategies for Digital Components of Integrated Campaigns." In Handbook of Research on Digital Media and Advertising: User Generated Content Consumption, edited by Matthew S. Eastin, Terry Daugherty, and Neal M. Burns, 275-299. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60566-792-8.ch015
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