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Agent-Based Virtual Environments for Marketing: Processes in Commercial Sector

Agent-Based Virtual Environments for Marketing: Processes in Commercial Sector

Rui Wang, Xiangyu Wang
Copyright: © 2011 |Pages: 9
ISBN13: 9781615206315|ISBN10: 1615206310|ISBN13 Softcover: 9781616923532|EISBN13: 9781615206322
DOI: 10.4018/978-1-61520-631-5.ch008
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MLA

Wang, Rui, and Xiangyu Wang. "Agent-Based Virtual Environments for Marketing: Processes in Commercial Sector." Virtual Technologies for Business and Industrial Applications: Innovative and Synergistic Approaches, edited by N. Raghavendra Rao, IGI Global, 2011, pp. 129-137. https://doi.org/10.4018/978-1-61520-631-5.ch008

APA

Wang, R. & Wang, X. (2011). Agent-Based Virtual Environments for Marketing: Processes in Commercial Sector. In N. Rao (Ed.), Virtual Technologies for Business and Industrial Applications: Innovative and Synergistic Approaches (pp. 129-137). IGI Global. https://doi.org/10.4018/978-1-61520-631-5.ch008

Chicago

Wang, Rui, and Xiangyu Wang. "Agent-Based Virtual Environments for Marketing: Processes in Commercial Sector." In Virtual Technologies for Business and Industrial Applications: Innovative and Synergistic Approaches, edited by N. Raghavendra Rao, 129-137. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-61520-631-5.ch008

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Abstract

This chapter investigates the use of SecondLife as a virtual environment to help the commercial sector in marketing process. It presents the use of Immersive Virtual Reality concept to design a distributed marketing system for commercial sector based on the Benford’s Mixed Reality boundaries theory and Motivated Learning Agents model. System framework has been proposed in this chapter and boundaries as well as agents factors in this framework have been discussed.

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