Perceived Risk Management: Applying the TEID Model to the Traveler Service Chain

Perceived Risk Management: Applying the TEID Model to the Traveler Service Chain

Magali Dubosson, Emmanuel Fragnière
Copyright: © 2010 |Volume: 1 |Issue: 2 |Pages: 16
ISSN: 1947-9573|EISSN: 1947-9581|EISBN13: 9781609604240|DOI: 10.4018/jal.2010040103
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MLA

Dubosson, Magali, and Emmanuel Fragnière. "Perceived Risk Management: Applying the TEID Model to the Traveler Service Chain." IJAL vol.1, no.2 2010: pp.37-52. http://doi.org/10.4018/jal.2010040103

APA

Dubosson, M. & Fragnière, E. (2010). Perceived Risk Management: Applying the TEID Model to the Traveler Service Chain. International Journal of Applied Logistics (IJAL), 1(2), 37-52. http://doi.org/10.4018/jal.2010040103

Chicago

Dubosson, Magali, and Emmanuel Fragnière. "Perceived Risk Management: Applying the TEID Model to the Traveler Service Chain," International Journal of Applied Logistics (IJAL) 1, no.2: 37-52. http://doi.org/10.4018/jal.2010040103

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Abstract

The purpose of this paper is to contribute to the theoretical work on service-perceived risk management of knowledge-based services (i.e., intangible and heterogeneous) and experience-based services and to suggest a framework that helps to formalize these risks and the value associated with their management, by arguing that this risk management relies on a sequence of risks (Threat, Event, Ignorance and Damage, called the TEID model) and on three categories of control measures (preventative, detective and protective). By categorizing customer-perceived risks, and by integrating control measures and assurances into their offer, providers can design new and valuable services. Service value-chains involve various providers (implicitly or otherwise) who may engender annoyance and damages as risks are a sequence of events. This paper holds the potential to contribute to extending an understanding and management capacity of customer-perceived risks of knowledge-based services. It brings into play a new framework and new risk management process. It also helps with formalizing and making tangible customer added-value.

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