Welcome to the InfoSci Platform
Telecommunication Customer Detainment Management

Telecommunication Customer Detainment Management

Jiayin Qi, Yuanquan Li, Chen Li, Yingying Zhang
Copyright: © 2010 |Pages: 21
ISBN13: 9781615209699|ISBN10: 1615209697|EISBN13: 9781615209705
DOI: 10.4018/978-1-61520-969-9.ch070
Cite Chapter Cite Chapter

MLA

Qi, Jiayin, et al. "Telecommunication Customer Detainment Management." Business Information Systems: Concepts, Methodologies, Tools and Applications, edited by Information Resources Management Association, IGI Global, 2010, pp. 1149-1169. https://doi.org/10.4018/978-1-61520-969-9.ch070

APA

Qi, J., Li, Y., Li, C., & Zhang, Y. (2010). Telecommunication Customer Detainment Management. In I. Management Association (Ed.), Business Information Systems: Concepts, Methodologies, Tools and Applications (pp. 1149-1169). IGI Global. https://doi.org/10.4018/978-1-61520-969-9.ch070

Chicago

Qi, Jiayin, et al. "Telecommunication Customer Detainment Management." In Business Information Systems: Concepts, Methodologies, Tools and Applications, edited by Information Resources Management Association, 1149-1169. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-61520-969-9.ch070

Export Reference

Mendeley
Favorite

Abstract

This chapter proposes an integrated methodological system of telecommunication customer detainment management, including telecommunication customer churn prediction and strategy formulation of customer detainment management. The formulation of churn customer detainment management strategy includes customer detainment value assessment, customer detainment level determination, enterpriseattribution approach based on customer detainment strategy analysis, evaluation and implementation, and so forth. Future research in this field is discussed at the end of this chapter.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.