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On-Line Retailing: What Drives Success? Evidence from Ireland

On-Line Retailing: What Drives Success? Evidence from Ireland

William Golden, Martin Hughes, Patricia Gallagher
Copyright: © 2004 |Pages: 16
ISBN13: 9781591402572|ISBN10: 1591402573|EISBN13: 9781591402589
DOI: 10.4018/978-1-59140-257-2.ch003
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MLA

Golden, William, et al. "On-Line Retailing: What Drives Success? Evidence from Ireland." Advanced Topics in End User Computing, Volume 3, edited by Mo Adam Mahmood, IGI Global, 2004, pp. 36-51. https://doi.org/10.4018/978-1-59140-257-2.ch003

APA

Golden, W., Hughes, M., & Gallagher, P. (2004). On-Line Retailing: What Drives Success? Evidence from Ireland. In M. Mahmood (Ed.), Advanced Topics in End User Computing, Volume 3 (pp. 36-51). IGI Global. https://doi.org/10.4018/978-1-59140-257-2.ch003

Chicago

Golden, William, Martin Hughes, and Patricia Gallagher. "On-Line Retailing: What Drives Success? Evidence from Ireland." In Advanced Topics in End User Computing, Volume 3, edited by Mo Adam Mahmood, 36-51. Hershey, PA: IGI Global, 2004. https://doi.org/10.4018/978-1-59140-257-2.ch003

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Abstract

This research is a descriptive study to identify some of the factors that contribute to the successful use of e-business. The research was focused on the retail industry in Ireland and more specifically on existing on-line retailers of Irish made gifts. The study was conducted using a postal survey. The research found that specific organizational factors—early adoption of web technology, internal IS/IT expertise, having an e-business strategy and a person who champions the e-business project—result in more successful e-business websites. Further, the research found no evidence to support the belief that certain product types are more likely to be successful on the Web.

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