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Call to Action: Developing a Support Plan for a New Product

Call to Action: Developing a Support Plan for a New Product

William S. Lightfoot
Copyright: © 2004 |Pages: 12
ISBN13: 9781591402596|ISBN10: 159140259X
DOI: 10.4018/978-1-59140-259-6.ch023
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MLA

Lightfoot, William S. "Call to Action: Developing a Support Plan for a New Product." Annals of Cases on Information Technology: Volume 6, edited by Mehdi Khosrow-Pour, D.B.A., IGI Global, 2004, pp. 406-417. https://doi.org/10.4018/978-1-59140-259-6.ch023

APA

Lightfoot, W. (2004). Call to Action: Developing a Support Plan for a New Product. In M. Khosrow-Pour, D.B.A. (Ed.), Annals of Cases on Information Technology: Volume 6 (pp. 406-417). IGI Global. https://doi.org/10.4018/978-1-59140-259-6.ch023

Chicago

Lightfoot, William S. "Call to Action: Developing a Support Plan for a New Product." In Annals of Cases on Information Technology: Volume 6, edited by Mehdi Khosrow-Pour, D.B.A., 406-417. Hershey, PA: IGI Global, 2004. https://doi.org/10.4018/978-1-59140-259-6.ch023

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Abstract

This case study is about a call to action for a product management team to rapidly improve the technical support for a new product line. The CEO has expressed serious concerns about the teams ability to perform. A comprehensive review of the current situation, and the development of a new support process is described.

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