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Internet Shopping Model and Customer Perceptions: A Study of UK Supermarkets

Internet Shopping Model and Customer Perceptions: A Study of UK Supermarkets

Xianzhong Mark Xu, Martyn Roberts
Copyright: © 2004 |Pages: 17
ISBN13: 9781591402572|ISBN10: 1591402573|ISBN13 Softcover: 9781591402978|EISBN13: 9781591402589
DOI: 10.4018/978-1-59140-257-2.ch012
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MLA

Xu, Xianzhong Mark, and Martyn Roberts. "Internet Shopping Model and Customer Perceptions: A Study of UK Supermarkets." Advanced Topics in End User Computing, Volume 3, edited by Mo Adam Mahmood, IGI Global, 2004, pp. 226-242. https://doi.org/10.4018/978-1-59140-257-2.ch012

APA

Xu, X. M. & Roberts, M. (2004). Internet Shopping Model and Customer Perceptions: A Study of UK Supermarkets. In M. Mahmood (Ed.), Advanced Topics in End User Computing, Volume 3 (pp. 226-242). IGI Global. https://doi.org/10.4018/978-1-59140-257-2.ch012

Chicago

Xu, Xianzhong Mark, and Martyn Roberts. "Internet Shopping Model and Customer Perceptions: A Study of UK Supermarkets." In Advanced Topics in End User Computing, Volume 3, edited by Mo Adam Mahmood, 226-242. Hershey, PA: IGI Global, 2004. https://doi.org/10.4018/978-1-59140-257-2.ch012

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Abstract

A major growth area in electronic commerce (EC) is organisations that directly interact with their customers (Business to Consumer EC). The supermarket sector is at the forefront of this development. However, it has been widely reported that e-tailing for grocery shopping, e.g., Webvan, particularly in the U.S., has not been successful. Little empirical evidence is documented to reveal whether customers’ shopping patterns have significantly changed toward Internet shopping. By using a case study approach and a questionnaire survey, this study reports the Internet shopping models adopted by the major U.K. supermarkets, and examines consumer shopping behaviour and their attitudes toward the Internet for grocery shopping.

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