MLA
Goellner, Mark, et al. "Design for Desirability: A Collaborative Innovation-Initiative between New Zealand Design Academia and Industry." Handbook of Research on Trends in Product Design and Development: Technological and Organizational Perspectives, edited by Arlindo Silva and Ricardo Simoes, IGI Global, 2011, pp. 328-347. https://doi.org/10.4018/978-1-61520-617-9.ch017
APA
Goellner, M., Warell, A., Adank, R., Garrett, L., & Parker, T. (2011). Design for Desirability: A Collaborative Innovation-Initiative between New Zealand Design Academia and Industry. In A. Silva & R. Simoes (Eds.), Handbook of Research on Trends in Product Design and Development: Technological and Organizational Perspectives (pp. 328-347). IGI Global. https://doi.org/10.4018/978-1-61520-617-9.ch017
Chicago
Goellner, Mark, et al. "Design for Desirability: A Collaborative Innovation-Initiative between New Zealand Design Academia and Industry." In Handbook of Research on Trends in Product Design and Development: Technological and Organizational Perspectives, edited by Arlindo Silva and Ricardo Simoes, 328-347. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-61520-617-9.ch017
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