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Understanding the Video Bloggers' Community

Understanding the Video Bloggers' Community

John Warmbrodt, Hong Sheng, Richard Hall, Jinwei Cao
Copyright: © 2010 |Volume: 2 |Issue: 2 |Pages: 17
ISSN: 1942-9010|EISSN: 1942-9029|EISBN13: 9781609604608|DOI: 10.4018/ijvcsn.2010040104
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MLA

Warmbrodt, John, et al. "Understanding the Video Bloggers' Community." IJVCSN vol.2, no.2 2010: pp.43-59. http://doi.org/10.4018/ijvcsn.2010040104

APA

Warmbrodt, J., Sheng, H., Hall, R., & Cao, J. (2010). Understanding the Video Bloggers' Community. International Journal of Virtual Communities and Social Networking (IJVCSN), 2(2), 43-59. http://doi.org/10.4018/ijvcsn.2010040104

Chicago

Warmbrodt, John, et al. "Understanding the Video Bloggers' Community," International Journal of Virtual Communities and Social Networking (IJVCSN) 2, no.2: 43-59. http://doi.org/10.4018/ijvcsn.2010040104

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Abstract

Video blogs (or vlogs) are a new form of blogs where each post is a video. This study explores a community of video bloggers (or vloggers) by studying the community’s structure as well as the motivations and interactions of vloggers in the community. A social network analysis of a list of personal vloggers identifies the community’s structure. Open-ended interviews with core vloggers in the sample provide in-depth understanding on the motivations and interactions of the vloggers. Overall, the results indicate that the vloggers’ community exhibits a core/periphery structure. Such a community is formed based on shared interest and active interactions. In addition, the rich communication provided in video blogs allows for a more personal and intimate interaction, making vlogs a potentially powerful tool for business applications.

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