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Internet Banking Strategy in a Highly Volatile Business Environment: The Nigerian Case

Internet Banking Strategy in a Highly Volatile Business Environment: The Nigerian Case

Abel E. Ezeoha
Copyright: © 2011 |Pages: 37
ISBN13: 9781615206353|ISBN10: 1615206353|EISBN13: 9781615206360
DOI: 10.4018/978-1-61520-635-3.ch005
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MLA

Ezeoha, Abel E. "Internet Banking Strategy in a Highly Volatile Business Environment: The Nigerian Case." E-Banking and Emerging Multidisciplinary Processes: Social, Economical and Organizational Models, edited by Mohammad Ali Sarlak and Asghar Abolhasani Hastiani, IGI Global, 2011, pp. 64-100. https://doi.org/10.4018/978-1-61520-635-3.ch005

APA

Ezeoha, A. E. (2011). Internet Banking Strategy in a Highly Volatile Business Environment: The Nigerian Case. In M. Sarlak & A. Hastiani (Eds.), E-Banking and Emerging Multidisciplinary Processes: Social, Economical and Organizational Models (pp. 64-100). IGI Global. https://doi.org/10.4018/978-1-61520-635-3.ch005

Chicago

Ezeoha, Abel E. "Internet Banking Strategy in a Highly Volatile Business Environment: The Nigerian Case." In E-Banking and Emerging Multidisciplinary Processes: Social, Economical and Organizational Models, edited by Mohammad Ali Sarlak and Asghar Abolhasani Hastiani, 64-100. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-61520-635-3.ch005

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Abstract

Internet banking strategy can be generally very challenging, but more challenging in an economic environment infested with high degree of corruption, insecurity, bad governance, poverty, and financial system instability. Due to its global nature, Internet banking, under such situation, is threatened by the easiness at which off-line crimes are transmitted into online businesses, and the difficulty in building trusts and confidence in online business relationships. Using the Nigerian case, this chapter aims at establishing some theoretical link between offline country image and Internet banking reputation. The chapter summarizes the structural and regulatory challenges in the Nigerian banking system. It represents and relates the country’s socioeconomic conditions with its Internet business reputation; and lays down past regulatory and global efforts to control the menace of the Nigerian version of Internet frauds. The last two sections of the chapter, respectively, suggest some future research direction and conclude the chapter.

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