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The Future of Virtual Worlds in E-Commerce

The Future of Virtual Worlds in E-Commerce

William G. Burns
Copyright: © 2011 |Pages: 19
ISBN13: 9781616928087|ISBN10: 1616928085|EISBN13: 9781616928100
DOI: 10.4018/978-1-61692-808-7.ch017
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MLA

Burns, William G. "The Future of Virtual Worlds in E-Commerce." Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships, edited by Barbara Ciaramitaro, IGI Global, 2011, pp. 290-308. https://doi.org/10.4018/978-1-61692-808-7.ch017

APA

Burns, W. G. (2011). The Future of Virtual Worlds in E-Commerce. In B. Ciaramitaro (Ed.), Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships (pp. 290-308). IGI Global. https://doi.org/10.4018/978-1-61692-808-7.ch017

Chicago

Burns, William G. "The Future of Virtual Worlds in E-Commerce." In Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships, edited by Barbara Ciaramitaro, 290-308. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-61692-808-7.ch017

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Abstract

The future of the evolving, collaborative communications structure will be impacted to an enormous and ever increasing degree by the merging of e-commerce and virtual worlds. Such media outlets will bring new and innovative methods by which to interact with clients and customers, as well as business to business. As these technologies continue to evolve, bringing higher definition, realism, and the power to manipulate potential customer experiences, increasing numbers of people will come to the realization that virtual worlds and similar environments are an essential part of an online communications experience. Evidence of this paradigm shift can be noted in the multitudes of brand names which also inhabit these virtual environments through countless offerings and marketing campaigns.

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