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Introduction to Banking Technology and Management

Introduction to Banking Technology and Management

Vadlamani Ravi
Copyright: © 2008 |Pages: 15
ISBN13: 9781599046754|ISBN10: 159904675X|ISBN13 Softcover: 9781616926434|EISBN13: 9781599046778
DOI: 10.4018/978-1-59904-675-4.ch001
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MLA

Ravi, Vadlamani. "Introduction to Banking Technology and Management." Advances in Banking Technology and Management: Impacts of ICT and CRM, edited by Vadlamani Ravi, IGI Global, 2008, pp. 1-15. https://doi.org/10.4018/978-1-59904-675-4.ch001

APA

Ravi, V. (2008). Introduction to Banking Technology and Management. In V. Ravi (Ed.), Advances in Banking Technology and Management: Impacts of ICT and CRM (pp. 1-15). IGI Global. https://doi.org/10.4018/978-1-59904-675-4.ch001

Chicago

Ravi, Vadlamani. "Introduction to Banking Technology and Management." In Advances in Banking Technology and Management: Impacts of ICT and CRM, edited by Vadlamani Ravi, 1-15. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-675-4.ch001

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Abstract

This chapter introduces banking technology as a confluence of several disparate disciplines such as Finance (including risk management), Information technology, Computer Science, Communication technology and marketing science. It presents the evolution of banking, the tremendous influence of information and communication technologies on banking and its products, the quintessential role played by computer science in fulfilling banks’ marketing objective of servicing customers better at a less cost and thereby reap more profits. It also highlights the use of advanced statistics and computer science to measure, mitigate and manage various risks associated with banks’ business with its customers and other banks. The growing influence of customer relationship management and data mining in tackling various marketing related problems and fraud detection problems in banking industry is well documented. The chapter concludes by saying that the banking technology discipline is all set for rapid growth in future.

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