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Consumer Usage of Broadband Internet Services: An Analysis of the Case of Portugal

Consumer Usage of Broadband Internet Services: An Analysis of the Case of Portugal

Janice Hauge, Mark Jamison, Mircea Marcu
ISBN13: 9781609600112|ISBN10: 1609600118|ISBN13 Softcover: 9781609600129|EISBN13: 9781609600136
DOI: 10.4018/978-1-60960-011-2.ch013
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MLA

Hauge, Janice, et al. "Consumer Usage of Broadband Internet Services: An Analysis of the Case of Portugal." Adoption, Usage, and Global Impact of Broadband Technologies: Diffusion, Practice and Policy, edited by Yogesh K. Dwivedi, IGI Global, 2011, pp. 198-213. https://doi.org/10.4018/978-1-60960-011-2.ch013

APA

Hauge, J., Jamison, M., & Marcu, M. (2011). Consumer Usage of Broadband Internet Services: An Analysis of the Case of Portugal. In Y. Dwivedi (Ed.), Adoption, Usage, and Global Impact of Broadband Technologies: Diffusion, Practice and Policy (pp. 198-213). IGI Global. https://doi.org/10.4018/978-1-60960-011-2.ch013

Chicago

Hauge, Janice, Mark Jamison, and Mircea Marcu. "Consumer Usage of Broadband Internet Services: An Analysis of the Case of Portugal." In Adoption, Usage, and Global Impact of Broadband Technologies: Diffusion, Practice and Policy, edited by Yogesh K. Dwivedi, 198-213. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60960-011-2.ch013

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Abstract

We analyze the intensity and patterns of use of fixed and mobile broadband consumers in Portugal. If usage across types of consumers is similar after controlling for individual characteristics identified to be important drivers of adoption, then it is more likely that consumers view mobile and fixed broadband as somewhat substitutable. Such a result is important for studies of broadband impacts; specifically, for discerning whether mobile broadband service will have a similar level of impact upon social and economic development as fixed broadband services have had. Results indicate that broadband uses are similar across fixed and mobile users, suggesting that the technologies are somewhat substitutable from customers’ perspectives and raising the possibility of limited differential effects on innovation and other social goals. Results of interest include the characteristics of Internet users by technology, and differences of usage patterns reflected by individual characteristics.

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