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Strategic Moves Related to Broadband Diffusion on the French VoD and TV Market

Strategic Moves Related to Broadband Diffusion on the French VoD and TV Market

Nabyla Daidj, Pierre Vialle
Copyright: © 2011 |Pages: 15
ISBN13: 9781609600112|ISBN10: 1609600118|ISBN13 Softcover: 9781609600129|EISBN13: 9781609600136
DOI: 10.4018/978-1-60960-011-2.ch015
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MLA

Daidj, Nabyla, and Pierre Vialle. "Strategic Moves Related to Broadband Diffusion on the French VoD and TV Market." Adoption, Usage, and Global Impact of Broadband Technologies: Diffusion, Practice and Policy, edited by Yogesh K. Dwivedi, IGI Global, 2011, pp. 243-257. https://doi.org/10.4018/978-1-60960-011-2.ch015

APA

Daidj, N. & Vialle, P. (2011). Strategic Moves Related to Broadband Diffusion on the French VoD and TV Market. In Y. Dwivedi (Ed.), Adoption, Usage, and Global Impact of Broadband Technologies: Diffusion, Practice and Policy (pp. 243-257). IGI Global. https://doi.org/10.4018/978-1-60960-011-2.ch015

Chicago

Daidj, Nabyla, and Pierre Vialle. "Strategic Moves Related to Broadband Diffusion on the French VoD and TV Market." In Adoption, Usage, and Global Impact of Broadband Technologies: Diffusion, Practice and Policy, edited by Yogesh K. Dwivedi, 243-257. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60960-011-2.ch015

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Abstract

The launch of triple-play services, including IPTV can be considered as a “critical event” having a strong structural impact on the market. In this paper, we analyse the evolution of the VoD supply in France, and in particular the effect of the launch of IPTV systems. Firstly, the launch of attractive triple-play offers has induced a strong development of the French broadband Internet access market, which in turn has resulted in the entry of numerous players in the VoD market. Secondly, the adoption of IPTV system has changed the competitive and strategic positioning of main players in the VoD value-chain, thus inducing or amplifying strategic moves along this value-chain. In particular, we show how the diffusion of IPTV systems has induced a switch from complementary convergence to competitive convergence

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