MLA
Jayasekera, Ranadeva, and Thanos Papadopoulos. "Viral Marketing via Social Networking Sites: Perceptions of Students in a University Environment." Social Computing Theory and Practice: Interdisciplinary Approaches, edited by Panagiota Papadopoulou, et al., IGI Global, 2011, pp. 301-323. https://doi.org/10.4018/978-1-61692-904-6.ch015
APA
Jayasekera, R. & Papadopoulos, T. (2011). Viral Marketing via Social Networking Sites: Perceptions of Students in a University Environment. In P. Papadopoulou, P. Kanellis, & D. Martakos (Eds.), Social Computing Theory and Practice: Interdisciplinary Approaches (pp. 301-323). IGI Global. https://doi.org/10.4018/978-1-61692-904-6.ch015
Chicago
Jayasekera, Ranadeva, and Thanos Papadopoulos. "Viral Marketing via Social Networking Sites: Perceptions of Students in a University Environment." In Social Computing Theory and Practice: Interdisciplinary Approaches, edited by Panagiota Papadopoulou, Panagiotis Kanellis, and Drakoulis Martakos, 301-323. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-61692-904-6.ch015
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