Consumer Responses to the Introduction of Privacy Protection Measures: An Exploratory Research Framework

Consumer Responses to the Introduction of Privacy Protection Measures: An Exploratory Research Framework

Heng Xu
ISBN13: 9781609601324|ISBN10: 1609601327|EISBN13: 9781609601348
DOI: 10.4018/978-1-60960-132-4.ch008
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MLA

Xu, Heng. "Consumer Responses to the Introduction of Privacy Protection Measures: An Exploratory Research Framework." E-Business Applications for Product Development and Competitive Growth: Emerging Technologies, edited by In Lee, IGI Global, 2011, pp. 161-185. https://doi.org/10.4018/978-1-60960-132-4.ch008

APA

Xu, H. (2011). Consumer Responses to the Introduction of Privacy Protection Measures: An Exploratory Research Framework. In I. Lee (Ed.), E-Business Applications for Product Development and Competitive Growth: Emerging Technologies (pp. 161-185). IGI Global. https://doi.org/10.4018/978-1-60960-132-4.ch008

Chicago

Xu, Heng. "Consumer Responses to the Introduction of Privacy Protection Measures: An Exploratory Research Framework." In E-Business Applications for Product Development and Competitive Growth: Emerging Technologies, edited by In Lee, 161-185. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60960-132-4.ch008

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Abstract

Information privacy is at the center of discussion and controversy among multiple stakeholders including business leaders, privacy activists, and government regulators. However, conceptualizations of information privacy have been somewhat patchy in current privacy literature. In this paper, we review the conceptualizations of information privacy through three different lenses (information exchange, social contract and information control), and then try to build upon previous literature from multiple theoretical lenses to create a common understanding of the organization-consumer information interaction in the context of Business-to-Consumer electronic commerce (B2C e-commence). We argue that consumers’ privacy beliefs are influenced by the situational and environmental cues that signal the level of privacy protections in a particular environment. The framework developed in this research should be of interest to academic researchers, e-commerce vendors, legislators, industry self-regulators, and designers of privacy enhancing technologies.

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