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Customer Perceived Value of Travel and Tourism Web Sites: An Outlook on Web 2.0 Developments

Customer Perceived Value of Travel and Tourism Web Sites: An Outlook on Web 2.0 Developments

Maria Lexhagen
Copyright: © 2011 |Pages: 24
ISBN13: 9781609601386|ISBN10: 1609601386|EISBN13: 9781609601409
DOI: 10.4018/978-1-60960-138-6.ch003
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MLA

Lexhagen, Maria. "Customer Perceived Value of Travel and Tourism Web Sites: An Outlook on Web 2.0 Developments." Information Systems and New Applications in the Service Sector: Models and Methods, edited by John Wang, IGI Global, 2011, pp. 31-54. https://doi.org/10.4018/978-1-60960-138-6.ch003

APA

Lexhagen, M. (2011). Customer Perceived Value of Travel and Tourism Web Sites: An Outlook on Web 2.0 Developments. In J. Wang (Ed.), Information Systems and New Applications in the Service Sector: Models and Methods (pp. 31-54). IGI Global. https://doi.org/10.4018/978-1-60960-138-6.ch003

Chicago

Lexhagen, Maria. "Customer Perceived Value of Travel and Tourism Web Sites: An Outlook on Web 2.0 Developments." In Information Systems and New Applications in the Service Sector: Models and Methods, edited by John Wang, 31-54. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60960-138-6.ch003

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Abstract

The continuing development and growth of the Internet imply that business and customers perceive that the Internet provides them with some kind of value. The Internet has also seen an increasing importance of user-generated content and utilisation of the Internet as a social medium often referred to as the Web 2.0. In this study the concept of customer value, based on the typology of consumer value (Holbrook, 1994; 1999) and the value hierarchy model (Woodruff & Gardial, 1996; Woodruff, 1997), is used to identify dimensions and expressions of what customer-perceived value is in travel and tourism web sites and how it is created. Moderately structured in-depth interviews are used to collect data. In the analysis connections between different types of value are presented and the lack of certain types of value is discussed.

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