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Methodological Considerations for Quantitative Content Analysis of Online Interactions

Methodological Considerations for Quantitative Content Analysis of Online Interactions

Seng-Chee Tan, Hyo-Jeong So, Ching-Sing Chai
ISBN13: 9781609600402|ISBN10: 1609600401|EISBN13: 9781609600419
DOI: 10.4018/978-1-60960-040-2.ch037
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MLA

Tan, Seng-Chee, et al. "Methodological Considerations for Quantitative Content Analysis of Online Interactions." Handbook of Research on Methods and Techniques for Studying Virtual Communities: Paradigms and Phenomena, edited by Ben Kei Daniel, IGI Global, 2011, pp. 611-630. https://doi.org/10.4018/978-1-60960-040-2.ch037

APA

Tan, S., So, H., & Chai, C. (2011). Methodological Considerations for Quantitative Content Analysis of Online Interactions. In B. Daniel (Ed.), Handbook of Research on Methods and Techniques for Studying Virtual Communities: Paradigms and Phenomena (pp. 611-630). IGI Global. https://doi.org/10.4018/978-1-60960-040-2.ch037

Chicago

Tan, Seng-Chee, Hyo-Jeong So, and Ching-Sing Chai. "Methodological Considerations for Quantitative Content Analysis of Online Interactions." In Handbook of Research on Methods and Techniques for Studying Virtual Communities: Paradigms and Phenomena, edited by Ben Kei Daniel, 611-630. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60960-040-2.ch037

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Abstract

This chapter focuses on quantitative content analysis of online interactions, in particular, asynchronous online discussion. It clarifies the definitions of quantitative content analysis and provides a summary of 23 existing coding schemes, broadly categorized by the theoretical constructs under investigation: (1) (Meta) cognition, (2) knowledge construction, and (3) presence. To help interested researchers harvest the rich source of data in online communities, guidelines for using quantitative content analysis of online interactions were provided. In addition, important methodological considerations and issues were discussed, including the issues of validity, reliability, choice of unit of analysis, and latent versus manifested content.

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