Welcome to the InfoSci Platform
Reference Hub1
Issues in the Globalization of Electronic Commerce

Issues in the Globalization of Electronic Commerce

Daniel Brandon Jr.
Copyright: © 2003 |Pages: 22
ISBN13: 9781591400493|ISBN10: 159140049X|EISBN13: 9781591400813
DOI: 10.4018/978-1-59140-049-3.ch001
Cite Chapter Cite Chapter

MLA

Brandon Jr., Daniel. "Issues in the Globalization of Electronic Commerce." Architectural Issues of Web-Enabled Electronic Business, edited by V.K. Murthy and Nansi Shi, IGI Global, 2003, pp. 1-22. https://doi.org/10.4018/978-1-59140-049-3.ch001

APA

Brandon Jr., D. (2003). Issues in the Globalization of Electronic Commerce. In V. Murthy & N. Shi (Eds.), Architectural Issues of Web-Enabled Electronic Business (pp. 1-22). IGI Global. https://doi.org/10.4018/978-1-59140-049-3.ch001

Chicago

Brandon Jr., Daniel. "Issues in the Globalization of Electronic Commerce." In Architectural Issues of Web-Enabled Electronic Business, edited by V.K. Murthy and Nansi Shi, 1-22. Hershey, PA: IGI Global, 2003. https://doi.org/10.4018/978-1-59140-049-3.ch001

Export Reference

Mendeley
Favorite

Abstract

This chapter presents globalization aspects of electronic commerce, describes the key issues in each area, and then analyzes approaches that could be Used to address these issues. "Globalization" is the marketing and selling of a product outside a company’s home country, and the most effective way to do that on the Internet is via localization of Web content. ‘Localization’ is the process and product of customizing Web content so that it is most understandable and usable to a person residing in a particular locale. That process involves several aspects including: Language, Culture, Laws/Regulations, Payment/Currency, Dates/Units, and Logistics. In each of these areas there are a number of both business and technical issues that are illustrated and analyzed in this chapter.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.