An Interdisciplinary Workshop for Business-Idea Generation

An Interdisciplinary Workshop for Business-Idea Generation

Astrid Lange
ISBN13: 9781609605193|ISBN10: 1609605195|EISBN13: 9781609605209
DOI: 10.4018/978-1-60960-519-3.ch008
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MLA

Lange, Astrid. "An Interdisciplinary Workshop for Business-Idea Generation." Technology for Creativity and Innovation: Tools, Techniques and Applications, edited by Anabela Mesquita, IGI Global, 2011, pp. 156-182. https://doi.org/10.4018/978-1-60960-519-3.ch008

APA

Lange, A. (2011). An Interdisciplinary Workshop for Business-Idea Generation. In A. Mesquita (Ed.), Technology for Creativity and Innovation: Tools, Techniques and Applications (pp. 156-182). IGI Global. https://doi.org/10.4018/978-1-60960-519-3.ch008

Chicago

Lange, Astrid. "An Interdisciplinary Workshop for Business-Idea Generation." In Technology for Creativity and Innovation: Tools, Techniques and Applications, edited by Anabela Mesquita, 156-182. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60960-519-3.ch008

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Abstract

This chapter describes a workshop concept for small groups that aims at the qualification for creative business-idea generation in interdisciplinary teams of academics. The chapter’s aim is to provide a theory-based and application-oriented description of the workshop, including a first-hand report on implementation. The chapter will start with a description of theoretical contributions and underlying research results to illustrate the workshop’s framework. Then a description of the aims, methods and target group follows, as well as the organizational settings and training methods. Then the chapter will focus on the realization of the workshop. Finally, the workshop concept’s scope of application is discussed and summarized.

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