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Navigation in E-Business Web Sites

Navigation in E-Business Web Sites

Roland Hubscher, Tony Pittarese, Patricia Lanford
Copyright: © 2003 |Pages: 13
ISBN13: 9781591400493|ISBN10: 159140049X|EISBN13: 9781591400813
DOI: 10.4018/978-1-59140-049-3.ch012
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MLA

Hubscher, Roland, et al. "Navigation in E-Business Web Sites." Architectural Issues of Web-Enabled Electronic Business, edited by V.K. Murthy and Nansi Shi, IGI Global, 2003, pp. 184-196. https://doi.org/10.4018/978-1-59140-049-3.ch012

APA

Hubscher, R., Pittarese, T., & Lanford, P. (2003). Navigation in E-Business Web Sites. In V. Murthy & N. Shi (Eds.), Architectural Issues of Web-Enabled Electronic Business (pp. 184-196). IGI Global. https://doi.org/10.4018/978-1-59140-049-3.ch012

Chicago

Hubscher, Roland, Tony Pittarese, and Patricia Lanford. "Navigation in E-Business Web Sites." In Architectural Issues of Web-Enabled Electronic Business, edited by V.K. Murthy and Nansi Shi, 184-196. Hershey, PA: IGI Global, 2003. https://doi.org/10.4018/978-1-59140-049-3.ch012

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Abstract

Two of the most important keys to successful Web sites, including e-business sites, are content and usability (Nielsen, 1999). Yet, many of these sites still suffer from flawed content organization and navigation support. In this chapter, we discuss existing problems and point out a series of important user and task characteristics that need to be considered when designing an online store. We focus on usability issues of content organization and navigation which are inherently intertwined. We will also discuss the checkout process, an important element of many e-business, whose design requires not only the usual usability guidelines but also trust issues.

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