Welcome to the InfoSci Platform
Does Self-Efficacy Matter?: Examining Online Transaction Self-Efficacy and General Self-Efficacy in B2C E-Commerce

Does Self-Efficacy Matter?: Examining Online Transaction Self-Efficacy and General Self-Efficacy in B2C E-Commerce

Young Hoon Kim, Dan J. Kim
Copyright: © 2011 |Pages: 30
ISBN13: 9781609605773|ISBN10: 1609605772|EISBN13: 9781609605780
DOI: 10.4018/978-1-60960-577-3.ch002
Cite Chapter Cite Chapter

MLA

Kim, Young Hoon, and Dan J. Kim. "Does Self-Efficacy Matter?: Examining Online Transaction Self-Efficacy and General Self-Efficacy in B2C E-Commerce." Organizational and End-User Interactions: New Explorations, edited by Steve Clarke and Ashish Dwivedi, IGI Global, 2011, pp. 42-71. https://doi.org/10.4018/978-1-60960-577-3.ch002

APA

Kim, Y. H. & Kim, D. J. (2011). Does Self-Efficacy Matter?: Examining Online Transaction Self-Efficacy and General Self-Efficacy in B2C E-Commerce. In S. Clarke & A. Dwivedi (Eds.), Organizational and End-User Interactions: New Explorations (pp. 42-71). IGI Global. https://doi.org/10.4018/978-1-60960-577-3.ch002

Chicago

Kim, Young Hoon, and Dan J. Kim. "Does Self-Efficacy Matter?: Examining Online Transaction Self-Efficacy and General Self-Efficacy in B2C E-Commerce." In Organizational and End-User Interactions: New Explorations, edited by Steve Clarke and Ashish Dwivedi, 42-71. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60960-577-3.ch002

Export Reference

Mendeley
Favorite

Abstract

In this study, we propose a research model examining how self-efficacy affects consumer trust in web vendors, and how self-efficacy and consumer trust influence online consumers’ intentions to purchase from a certain web vendor. In particular, we separate the concept of self-efficacy into two types, general self-efficacy and domain-specific self-efficacy (i.e., online transaction self-efficacy), and we examine whether they play different roles as antecedents of trust in the realm of B2C e-commerce. The results show that online transaction self-efficacy plays an important role in consumer’s trust building while general self-efficacy does not. Online transaction self-efficacy is also an important determinant of perceived risk and a consumer’s intention to purchase. Although general self-efficacy does not play the same role as online self-efficacy, it is a key determinant of domain-specific self-efficacy (i.e., online transaction self-efficacy). This study provides a focused picture of trust-building and reinforcement of purchase intention in e-commerce, from the separated angle of self-efficacy. Theoretical and practical contributions are discussed.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.