Welcome to the InfoSci Platform
Integrated Marketing Communications and Their Application to the Open Education Field

Integrated Marketing Communications and Their Application to the Open Education Field

Juliet Stoltenkamp, Jephias Mapuva
Copyright: © 2011 |Pages: 17
ISBN13: 9781609600747|ISBN10: 1609600746|EISBN13: 9781609600761
DOI: 10.4018/978-1-60960-074-7.ch001
Cite Chapter Cite Chapter

MLA

Stoltenkamp, Juliet, and Jephias Mapuva. "Integrated Marketing Communications and Their Application to the Open Education Field." Marketing Online Education Programs: Frameworks for Promotion and Communication, edited by Ugur Demiray and Serdar Sever, IGI Global, 2011, pp. 1-17. https://doi.org/10.4018/978-1-60960-074-7.ch001

APA

Stoltenkamp, J. & Mapuva, J. (2011). Integrated Marketing Communications and Their Application to the Open Education Field. In U. Demiray & S. Sever (Eds.), Marketing Online Education Programs: Frameworks for Promotion and Communication (pp. 1-17). IGI Global. https://doi.org/10.4018/978-1-60960-074-7.ch001

Chicago

Stoltenkamp, Juliet, and Jephias Mapuva. "Integrated Marketing Communications and Their Application to the Open Education Field." In Marketing Online Education Programs: Frameworks for Promotion and Communication, edited by Ugur Demiray and Serdar Sever, 1-17. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60960-074-7.ch001

Export Reference

Mendeley
Favorite

Abstract

Among those communication and marketing tools that will inform the basis of this chapter will be the blog whose introduction into the ICT interface has livened communication and interaction among users. This chapter will therefore deliberate on the various marketing tools and their application to open education, with prevalence being on the blog tool.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.