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Augment Your Business Reality with New Age Web Tools

Augment Your Business Reality with New Age Web Tools

Lukas Ritzel
Copyright: © 2011 |Pages: 21
ISBN13: 9781609605810|ISBN10: 1609605810|EISBN13: 9781609605827
DOI: 10.4018/978-1-60960-581-0.ch016
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MLA

Ritzel, Lukas. "Augment Your Business Reality with New Age Web Tools." Business Organizations and Collaborative Web: Practices, Strategies and Patterns, edited by Kamna Malik and Praveen Choudhary, IGI Global, 2011, pp. 261-281. https://doi.org/10.4018/978-1-60960-581-0.ch016

APA

Ritzel, L. (2011). Augment Your Business Reality with New Age Web Tools. In K. Malik & P. Choudhary (Eds.), Business Organizations and Collaborative Web: Practices, Strategies and Patterns (pp. 261-281). IGI Global. https://doi.org/10.4018/978-1-60960-581-0.ch016

Chicago

Ritzel, Lukas. "Augment Your Business Reality with New Age Web Tools." In Business Organizations and Collaborative Web: Practices, Strategies and Patterns, edited by Kamna Malik and Praveen Choudhary, 261-281. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60960-581-0.ch016

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Abstract

When Berners Lee invented the Internet, he for sure could not have imagined the beast he unleashed. Today, some years later, the Internet is the single most important tool of communication, leisure, and information gathering. With Web 2.0 and social networks becoming more and more mainstream, we must ask the question about what more is about to come. If ever we will look back and define the current moments in 2010 as Web 3.0, it will for sure be the talk of touch screens, 3D technologies, and most of all, the rise of Augmented Reality (AR). This more sensory Internet leads to an entirely new experience of bridging the off-line with the on-line world. It makes the use more human and easier to use because it simulates various aspects of needs and activities we would demand and use even if we were not computer freaks. This chapter talks about AR and its applications and the way it can change our lives and businesses with the support of cyberspace.

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