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Modeling Shopper Responses to Retail Digital Signage

Modeling Shopper Responses to Retail Digital Signage

Charles Dennis, Andrew Newman, Richard Michon, J. Josko Brakus, Len Tiu Wright
Copyright: © 2011 |Pages: 29
ISBN13: 9781609607388|ISBN10: 1609607384|EISBN13: 9781609607395
DOI: 10.4018/978-1-60960-738-8.ch003
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MLA

Dennis, Charles, et al. "Modeling Shopper Responses to Retail Digital Signage." Advanced Technologies Management for Retailing: Frameworks and Cases, edited by Eleonora Pantano and Harry Timmermans, IGI Global, 2011, pp. 41-69. https://doi.org/10.4018/978-1-60960-738-8.ch003

APA

Dennis, C., Newman, A., Michon, R., Brakus, J. J., & Wright, L. T. (2011). Modeling Shopper Responses to Retail Digital Signage. In E. Pantano & H. Timmermans (Eds.), Advanced Technologies Management for Retailing: Frameworks and Cases (pp. 41-69). IGI Global. https://doi.org/10.4018/978-1-60960-738-8.ch003

Chicago

Dennis, Charles, et al. "Modeling Shopper Responses to Retail Digital Signage." In Advanced Technologies Management for Retailing: Frameworks and Cases, edited by Eleonora Pantano and Harry Timmermans, 41-69. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60960-738-8.ch003

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Abstract

In addition to the obvious application to retailers in improving business-to-consumer appeal to shoppers the findings are of use to suppliers of digital signage in business-to-business marketing of their systems to retailers.

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