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Frameworks for a Consumer’s Group Knowledge Representation

Frameworks for a Consumer’s Group Knowledge Representation

Massimo Franco, Francesca Di Virgilio, Loredana Di Pietro, Angelo Camillo
Copyright: © 2011 |Pages: 23
ISBN13: 9781609607388|ISBN10: 1609607384|EISBN13: 9781609607395
DOI: 10.4018/978-1-60960-738-8.ch007
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MLA

Franco, Massimo, et al. "Frameworks for a Consumer’s Group Knowledge Representation." Advanced Technologies Management for Retailing: Frameworks and Cases, edited by Eleonora Pantano and Harry Timmermans, IGI Global, 2011, pp. 122-144. https://doi.org/10.4018/978-1-60960-738-8.ch007

APA

Franco, M., Di Virgilio, F., Di Pietro, L., & Camillo, A. (2011). Frameworks for a Consumer’s Group Knowledge Representation. In E. Pantano & H. Timmermans (Eds.), Advanced Technologies Management for Retailing: Frameworks and Cases (pp. 122-144). IGI Global. https://doi.org/10.4018/978-1-60960-738-8.ch007

Chicago

Franco, Massimo, et al. "Frameworks for a Consumer’s Group Knowledge Representation." In Advanced Technologies Management for Retailing: Frameworks and Cases, edited by Eleonora Pantano and Harry Timmermans, 122-144. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60960-738-8.ch007

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Abstract

This chapter discusses three main objectives: (1) the contribution to the body of literature of consumer behaviour demonstrating that consumer groups’ knowledge (i.e., two-person dyads, families, peer or friendship groups, teams, and other social units) is relevant for study by consumer researchers; (2) the development of an integrated conceptual representation of consumer’s group knowledge including the influence of collective variables on decision making process; (3) the investigation of scientific inquiries regarding the role of advanced technologies in relation to conceptual representation. The approach introduces a new framework applicable both as a tool for enhancing the understanding of consumer’s group knowledge, and as a useful guide to future research on consumer knowledge as a whole. The content discussed herein attempts to establish the building block toward the development of a theory of consumer’s group knowledge. The study offers direction toward a potential path that could evolve into an established theory regarding consumer’s group knowledge in the marketplace.

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