MLA
Leimeister, Jan Marco, et al. "Hybrid Value Creation in the Sports Industry: The Case of a Mobile Sports Companion as IT-Supported Product-Service-Bundle." Global Business: Concepts, Methodologies, Tools and Applications, edited by Information Resources Management Association, IGI Global, 2011, pp. 1267-1280. https://doi.org/10.4018/978-1-60960-587-2.ch426
APA
Leimeister, J. M., Knebel, U., & Krcmar, H. (2011). Hybrid Value Creation in the Sports Industry: The Case of a Mobile Sports Companion as IT-Supported Product-Service-Bundle. In I. Management Association (Ed.), Global Business: Concepts, Methodologies, Tools and Applications (pp. 1267-1280). IGI Global. https://doi.org/10.4018/978-1-60960-587-2.ch426
Chicago
Leimeister, Jan Marco, Uta Knebel, and Helmut Krcmar. "Hybrid Value Creation in the Sports Industry: The Case of a Mobile Sports Companion as IT-Supported Product-Service-Bundle." In Global Business: Concepts, Methodologies, Tools and Applications, edited by Information Resources Management Association, 1267-1280. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60960-587-2.ch426
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