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A Cross-National Study of Mobile Internet Services: A Comparison of U.S. and Korean Mobile Internet Users

A Cross-National Study of Mobile Internet Services: A Comparison of U.S. and Korean Mobile Internet Users

Dong Hee Shin
Copyright: © 2011 |Pages: 25
ISBN13: 9781609606053|ISBN10: 1609606051|EISBN13: 9781609606060
DOI: 10.4018/978-1-60960-605-3.ch011
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MLA

Shin, Dong Hee. "A Cross-National Study of Mobile Internet Services: A Comparison of U.S. and Korean Mobile Internet Users." International Enterprises and Global Information Technologies: Advancing Management Practices, edited by Felix B. Tan, IGI Global, 2011, pp. 228-252. https://doi.org/10.4018/978-1-60960-605-3.ch011

APA

Shin, D. H. (2011). A Cross-National Study of Mobile Internet Services: A Comparison of U.S. and Korean Mobile Internet Users. In F. Tan (Ed.), International Enterprises and Global Information Technologies: Advancing Management Practices (pp. 228-252). IGI Global. https://doi.org/10.4018/978-1-60960-605-3.ch011

Chicago

Shin, Dong Hee. "A Cross-National Study of Mobile Internet Services: A Comparison of U.S. and Korean Mobile Internet Users." In International Enterprises and Global Information Technologies: Advancing Management Practices, edited by Felix B. Tan, 228-252. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60960-605-3.ch011

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Abstract

This study surveyed mobile users in the United States and Korea to determine the key differences between the two countries. Survey questions, developed in two languages, were presented in each country to explore the influences of informativeness, entertainment, interactivity, and availability on mobile user dimensions. The study design methods were based on the revision of a uses and gratifications approach, and a relational model of antecedents and consequences was tested with a structural equation modeling approach. Mobile Internet service uses and gratifications were analyzed cross-nationally in a comparative fashion focusing on the differences in the composition of motives in the two countries. Based on the results of this study, practical implications for marketing strategies in mobile service markets and theoretical implications for cross-country studies are recommended accordingly.

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