Welcome to the InfoSci Platform
Utilitarian and Hedonic Motivations in the Acceptance of Web Casts in Higher Education

Utilitarian and Hedonic Motivations in the Acceptance of Web Casts in Higher Education

Peter van Baalen, Jan van Dalen, Ruud Smit, Wouter Veenhof
Copyright: © 2011 |Pages: 22
ISBN13: 9781609608002|ISBN10: 1609608003|EISBN13: 9781609608019
DOI: 10.4018/978-1-60960-800-2.ch014
Cite Chapter Cite Chapter

MLA

van Baalen, Peter, et al. "Utilitarian and Hedonic Motivations in the Acceptance of Web Casts in Higher Education." Streaming Media Delivery in Higher Education: Methods and Outcomes, edited by Charles Wankel and J. Sibley Law, IGI Global, 2011, pp. 247-268. https://doi.org/10.4018/978-1-60960-800-2.ch014

APA

van Baalen, P., van Dalen, J., Smit, R., & Veenhof, W. (2011). Utilitarian and Hedonic Motivations in the Acceptance of Web Casts in Higher Education. In C. Wankel & J. Law (Eds.), Streaming Media Delivery in Higher Education: Methods and Outcomes (pp. 247-268). IGI Global. https://doi.org/10.4018/978-1-60960-800-2.ch014

Chicago

van Baalen, Peter, et al. "Utilitarian and Hedonic Motivations in the Acceptance of Web Casts in Higher Education." In Streaming Media Delivery in Higher Education: Methods and Outcomes, edited by Charles Wankel and J. Sibley Law, 247-268. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60960-800-2.ch014

Export Reference

Mendeley
Favorite

Abstract

Today, many universities offer e-learning programs to reach new student markets and improve the efficiency and effectiveness of learning. A key component in e-learning programs are webcasts: condensed, live- and studio-recorded lectures made available, by streaming video technology, via the Web as multimedia presentations that combine videos, audio, lecture slides, and a table of contents (Day, 2008). Web lectures have the potential to become a vital technology in higher education as they enable students to take courses in a convenient and flexible way, at a time and place they prefer. The success of Web lectures in higher education depends to a large extent on the acceptance of the technology by students. To investigate these influencing factors we use the technology acceptance model (TAM), which has originally been developed by Davis, Bagozzi, and Warshaw (1992) and Davis and Venkatesh (1996) to explain the intention to make use of Information Technology. In this study, we are interested in the question what motivates students to use webcast? Most technology acceptance studies have focused on extrinsic (utilitarian) motives (increase in efficiency, ease of use and effectiveness, etc.) to explain the use of e-learning systems. However, recent research suggests that intrinsic (hedonic) motivations, like attractiveness and enjoyment play an important role as well.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.