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Role of Mobile Based Applications in India’s Social and Economic Transformation

Role of Mobile Based Applications in India’s Social and Economic Transformation

Sunil Jose Gregory, Gnanapriya Chidambaranathan, Padma Kumar
Copyright: © 2011 |Volume: 7 |Issue: 3 |Pages: 16
ISSN: 1548-1131|EISSN: 1548-114X|EISBN13: 9781613506714|DOI: 10.4018/jebr.2011070104
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MLA

Gregory, Sunil Jose, et al. "Role of Mobile Based Applications in India’s Social and Economic Transformation." IJEBR vol.7, no.3 2011: pp.63-78. http://doi.org/10.4018/jebr.2011070104

APA

Gregory, S. J., Chidambaranathan, G., & Kumar, P. (2011). Role of Mobile Based Applications in India’s Social and Economic Transformation. International Journal of E-Business Research (IJEBR), 7(3), 63-78. http://doi.org/10.4018/jebr.2011070104

Chicago

Gregory, Sunil Jose, Gnanapriya Chidambaranathan, and Padma Kumar. "Role of Mobile Based Applications in India’s Social and Economic Transformation," International Journal of E-Business Research (IJEBR) 7, no.3: 63-78. http://doi.org/10.4018/jebr.2011070104

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Abstract

This article discusses the socio-economic impact of mobile telephony in a developing country like India. Emerging markets are experiencing technology leapfrogging in terms of telecom evolution and adaptation. While the rich and affluent use mobile technology to enhance their lifestyle, for the poor, mobile based applications can augment their daily livelihood. Due to economic compulsions, the focus of the market has been on mobile services and applications that belong to the primary category. This paper identifies the potential of livelihood enabling applications and describes successful global projects in livelihood enabling mobile applications in areas like mHealth, mEducation, mAgriculture, and mFinance. The paper concludes by identifying a set of challenges for developing livelihood enabling mobile apps in India and makes policy suggestions that can increase the viability of such mobile applications in India.

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