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Perceptions of Trust: Safety, Credibility, and “Cool”

Perceptions of Trust: Safety, Credibility, and “Cool”

Ricardo Gomez, Elizabeth Gould
Copyright: © 2012 |Pages: 11
ISBN13: 9781609607715|ISBN10: 1609607716|EISBN13: 9781609607722
DOI: 10.4018/978-1-60960-771-5.ch004
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MLA

Gomez, Ricardo, and Elizabeth Gould. "Perceptions of Trust: Safety, Credibility, and “Cool”." Libraries, Telecentres, Cybercafes and Public Access to ICT: International Comparisons, edited by Ricardo Gomez, IGI Global, 2012, pp. 32-42. https://doi.org/10.4018/978-1-60960-771-5.ch004

APA

Gomez, R. & Gould, E. (2012). Perceptions of Trust: Safety, Credibility, and “Cool”. In R. Gomez (Ed.), Libraries, Telecentres, Cybercafes and Public Access to ICT: International Comparisons (pp. 32-42). IGI Global. https://doi.org/10.4018/978-1-60960-771-5.ch004

Chicago

Gomez, Ricardo, and Elizabeth Gould. "Perceptions of Trust: Safety, Credibility, and “Cool”." In Libraries, Telecentres, Cybercafes and Public Access to ICT: International Comparisons, edited by Ricardo Gomez, 32-42. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-60960-771-5.ch004

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Abstract

In this study, the authors found that trust is a key factor that drives people to actually make use of ICT in public access venues. Several factors contribute to building this trust: safety, relevance, reputation, and what is considered “cool.” They discuss these factors throughout this chapter with a particular emphasis on the “cool factor,” which is a relatively new concept in academic literature, especially in the realm of ICT.

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