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Effects of Narcissism, Leisure Boredom, and Gratifications Sought on User-Generated Content Among Net-Generation Users

Damon Chi Him Poon, Louis Leung

Source Title: International Journal of Cyber Behavior, Psychology and Learning (IJCBPL)1(3)

ISSN: 2155-7136|EISSN: 2155-7144|EISBN13: 9781613506233|DOI: 10.4018/ijcbpl.2011070101

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MLA

Poon, Damon Chi Him, and Louis Leung. "Effects of Narcissism, Leisure Boredom, and Gratifications Sought on User-Generated Content Among Net-Generation Users." IJCBPL vol.1, no.3 2011: pp.1-14. http://doi.org/10.4018/ijcbpl.2011070101

APA

Poon, D. C. & Leung, L. (2011). Effects of Narcissism, Leisure Boredom, and Gratifications Sought on User-Generated Content Among Net-Generation Users. International Journal of Cyber Behavior, Psychology and Learning (IJCBPL), 1(3), 1-14. http://doi.org/10.4018/ijcbpl.2011070101

Chicago

Poon, Damon Chi Him, and Louis Leung. "Effects of Narcissism, Leisure Boredom, and Gratifications Sought on User-Generated Content Among Net-Generation Users," International Journal of Cyber Behavior, Psychology and Learning (IJCBPL) 1, no.3: 1-14. http://doi.org/10.4018/ijcbpl.2011070101

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Abstract

This research identifies the gratifications sought by the Net-generation when producing user-generated content (UGC) on the internet. Members of the Net-generation want to vent negative feelings, show affection to their friends and relatives, be involved in others’ lives, and fulfill their need to be recognized. These gratifications, to a large degree, were found to be significantly associated with the users’ various levels of participation in UGC (e.g., Facebook, blogs, online forums, etc.). What’s more, narcissism was predictive of content generation in social networking sites, blogs, and personal webpages, while leisure boredom was significantly linked to expressing views in forums, updating personal websites, and participating in consumer reviews. In particular, the results showed that Net-geners who encountered leisure boredom had a higher tendency to seek interaction with friends online. Implications of findings are discussed.

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Effects of Narcissism, Leisure Boredom, and Gratifications Sought on User-Generated Content Among Net-Generation Users

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