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Case “Mobile-INTEGRAL”

Case “Mobile-INTEGRAL”

L-F Pau
Copyright: © 2012 |Pages: 11
ISBN13: 9781613501016|ISBN10: 1613501013|EISBN13: 9781613501023
DOI: 10.4018/978-1-61350-101-6.ch610
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MLA

Pau, L-F. "Case “Mobile-INTEGRAL”." Wireless Technologies: Concepts, Methodologies, Tools and Applications, edited by Information Resources Management Association, IGI Global, 2012, pp. 1687-1697. https://doi.org/10.4018/978-1-61350-101-6.ch610

APA

Pau, L. (2012). Case “Mobile-INTEGRAL”. In I. Management Association (Ed.), Wireless Technologies: Concepts, Methodologies, Tools and Applications (pp. 1687-1697). IGI Global. https://doi.org/10.4018/978-1-61350-101-6.ch610

Chicago

Pau, L-F. "Case “Mobile-INTEGRAL”." In Wireless Technologies: Concepts, Methodologies, Tools and Applications, edited by Information Resources Management Association, 1687-1697. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-61350-101-6.ch610

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Abstract

The case “Integral” is about how a multinational company specializing in machinery goods uses high technology in its field support and mandated safety solutions to migrate its customer relationships into partnerships of growing scope and with new revenue streams. The key technologies are in-situ equipment monitoring and wireless communications. The key management ingredients are top management’s understanding and respect for operational issues. The history of the case also illustrates the importance of the strategic choice of the in-house vs. in-sourced nature of the needed technical expertise, and of a gradual deployment compatible with the fast technology evolution.

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