Welcome to the InfoSci Platform
Innovation and Corporate Reputation Innovation and Corporate Reputation: Britain’s Most Admired Company Surveys 1990-2009

Innovation and Corporate Reputation Innovation and Corporate Reputation: Britain’s Most Admired Company Surveys 1990-2009

Michael Brown, Paul Turner
Copyright: © 2012 |Pages: 14
ISBN13: 9781613501658|ISBN10: 161350165X|EISBN13: 9781613501665
DOI: 10.4018/978-1-61350-165-8.ch015
Cite Chapter Cite Chapter

MLA

Brown, Michael, and Paul Turner. "Innovation and Corporate Reputation Innovation and Corporate Reputation: Britain’s Most Admired Company Surveys 1990-2009." Technological, Managerial and Organizational Core Competencies: Dynamic Innovation and Sustainable Development, edited by Farley Simon Nobre, et al., IGI Global, 2012, pp. 264-277. https://doi.org/10.4018/978-1-61350-165-8.ch015

APA

Brown, M. & Turner, P. (2012). Innovation and Corporate Reputation Innovation and Corporate Reputation: Britain’s Most Admired Company Surveys 1990-2009. In F. Nobre, D. Walker, & R. Harris (Eds.), Technological, Managerial and Organizational Core Competencies: Dynamic Innovation and Sustainable Development (pp. 264-277). IGI Global. https://doi.org/10.4018/978-1-61350-165-8.ch015

Chicago

Brown, Michael, and Paul Turner. "Innovation and Corporate Reputation Innovation and Corporate Reputation: Britain’s Most Admired Company Surveys 1990-2009." In Technological, Managerial and Organizational Core Competencies: Dynamic Innovation and Sustainable Development, edited by Farley Simon Nobre, David Walker, and Robert J. Harris, 264-277. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-61350-165-8.ch015

Export Reference

Mendeley
Favorite

Abstract

As much as 75% of a company’s value derives from its intangible assets. One of the most important of these intangible assets is corporate reputation. The Britain’s Most Admired Company surveys into corporate reputation includes nine characteristics, one of these is a company’s ‘capacity to innovate’. Surveys between 1990 and 2009 show that a good reputation for innovation does not guarantee a good overall reputation; nor does a reputation for innovation lead to business success. However, where a company has a reputation for innovation and is able to manage other characteristics, there is a better chance that this company will develop its innovation capability into long-term competitive advantage and profitability. Central to this conclusion is converting innovation into enhanced processes, products or services through effective implementation. The research identifies key attributes of companies that combine a reputation for innovation, with a good corporate reputation overall and business success.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.