Reference Hub5
An Integrative Model for Technology-Driven Innovation and External Technology Commercialization

An Integrative Model for Technology-Driven Innovation and External Technology Commercialization

Johan Henk Maarse, Marcel Bogers
ISBN13: 9781613503416|ISBN10: 1613503415|EISBN13: 9781613503423
DOI: 10.4018/978-1-61350-341-6.ch004
Cite Chapter Cite Chapter

MLA

Maarse, Johan Henk, and Marcel Bogers. "An Integrative Model for Technology-Driven Innovation and External Technology Commercialization." Open Innovation in Firms and Public Administrations: Technologies for Value Creation, edited by Carmen de Pablos Heredero and David López, IGI Global, 2012, pp. 59-78. https://doi.org/10.4018/978-1-61350-341-6.ch004

APA

Maarse, J. H. & Bogers, M. (2012). An Integrative Model for Technology-Driven Innovation and External Technology Commercialization. In C. de Pablos Heredero & D. López (Eds.), Open Innovation in Firms and Public Administrations: Technologies for Value Creation (pp. 59-78). IGI Global. https://doi.org/10.4018/978-1-61350-341-6.ch004

Chicago

Maarse, Johan Henk, and Marcel Bogers. "An Integrative Model for Technology-Driven Innovation and External Technology Commercialization." In Open Innovation in Firms and Public Administrations: Technologies for Value Creation, edited by Carmen de Pablos Heredero and David López, 59-78. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-61350-341-6.ch004

Export Reference

Mendeley
Favorite

Abstract

This chapter proposes an integrative model for internal and external commercialization of technology-driven innovation. It particularly addresses how firms can practically use external technology commercialization, which is a type of open innovation that is not yet fully understood by academics and managers alike. The chapter first reviews dominant literature and frameworks in the areas of innovation, technology-driven innovation, and external technology commercialization. It subsequently develops an integrative model of technology-driven innovation and external technology commercialization, which combines various extant frameworks of internal and external commercialization of internal technologies and thereby provides a holistic understanding of what it takes to successfully commercialize technology. The model presents various phases in the process from technology to commercialization, such as divergence, convergence, technology transfer, development, validation, commercialization, and product line expansion, and presents the relevant intersections and the alternative commercialization paths. Hereby, this chapter provides a holistic perspective and a practical tool for managers seeking viable commercialization opportunities inside or outside of their firm boundaries.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.