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A Comparison of Pricing Strategies for Digital Goods

A Comparison of Pricing Strategies for Digital Goods

Peng Lei, Kristy Shi, Tahani Iqbal
Copyright: © 2012 |Pages: 13
ISBN13: 9781613501474|ISBN10: 1613501471|EISBN13: 9781613501481
DOI: 10.4018/978-1-61350-147-4.ch002
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MLA

Lei, Peng, et al. "A Comparison of Pricing Strategies for Digital Goods." Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues, edited by Ravi S. Sharma, et al., IGI Global, 2012, pp. 12-24. https://doi.org/10.4018/978-1-61350-147-4.ch002

APA

Lei, P., Shi, K., & Iqbal, T. (2012). A Comparison of Pricing Strategies for Digital Goods. In R. Sharma, M. Tan, & F. Pereira (Eds.), Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues (pp. 12-24). IGI Global. https://doi.org/10.4018/978-1-61350-147-4.ch002

Chicago

Lei, Peng, Kristy Shi, and Tahani Iqbal. "A Comparison of Pricing Strategies for Digital Goods." In Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues, edited by Ravi S. Sharma, Margaret Tan, and Francis Pereira, 12-24. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-61350-147-4.ch002

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Abstract

This chapter is a review of pricing strategies for digital goods. The basis for a number of such strategies is analysed. Using the case of online music, some lessons for the practice of digital pricing are derived.

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