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Deriving Value in the IDM Market: Open vs. Closed Platforms

Deriving Value in the IDM Market: Open vs. Closed Platforms

Nisha Alexander, Ho Wei Ching, Arasu Prem Kumar
Copyright: © 2012 |Pages: 9
ISBN13: 9781613501474|ISBN10: 1613501471|EISBN13: 9781613501481
DOI: 10.4018/978-1-61350-147-4.ch011
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MLA

Alexander, Nisha, et al. "Deriving Value in the IDM Market: Open vs. Closed Platforms." Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues, edited by Ravi S. Sharma, et al., IGI Global, 2012, pp. 109-117. https://doi.org/10.4018/978-1-61350-147-4.ch011

APA

Alexander, N., Ching, H. W., & Kumar, A. P. (2012). Deriving Value in the IDM Market: Open vs. Closed Platforms. In R. Sharma, M. Tan, & F. Pereira (Eds.), Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues (pp. 109-117). IGI Global. https://doi.org/10.4018/978-1-61350-147-4.ch011

Chicago

Alexander, Nisha, Ho Wei Ching, and Arasu Prem Kumar. "Deriving Value in the IDM Market: Open vs. Closed Platforms." In Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues, edited by Ravi S. Sharma, Margaret Tan, and Francis Pereira, 109-117. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-61350-147-4.ch011

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Abstract

Faced with different market contexts and changing circumstances, businesses in the IDM marketplace often find themselves in a dilemma with respect to whether to make their platforms open or closed. This chapter presents the Open vs. Closed Value Analysis Framework Model that identifies, describes, and categorizes considerations for IDM platform owners deciding whether, where, when, and how to make their platforms more open or closed. We focused on platform-mediated networks commonly found in the IDM marketplace. We have found that there are generally no clear-cut rules of thumb that point clearly to whether a platform should be open or closed. Various factors like new industry entrants vs. dominant incumbent platforms, the presence and significance of complementors giving competitive advantage, and platform superiority weigh in on the decision.

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