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Value Creation in Mobile Operating Systems

Value Creation in Mobile Operating Systems

Sander Myint Shwe, Gao Xiuqing, Katherine Chia
Copyright: © 2012 |Pages: 11
ISBN13: 9781613501474|ISBN10: 1613501471|EISBN13: 9781613501481
DOI: 10.4018/978-1-61350-147-4.ch016
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MLA

Shwe, Sander Myint, et al. "Value Creation in Mobile Operating Systems." Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues, edited by Ravi S. Sharma, et al., IGI Global, 2012, pp. 194-204. https://doi.org/10.4018/978-1-61350-147-4.ch016

APA

Shwe, S. M., Xiuqing, G., & Chia, K. (2012). Value Creation in Mobile Operating Systems. In R. Sharma, M. Tan, & F. Pereira (Eds.), Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues (pp. 194-204). IGI Global. https://doi.org/10.4018/978-1-61350-147-4.ch016

Chicago

Shwe, Sander Myint, Gao Xiuqing, and Katherine Chia. "Value Creation in Mobile Operating Systems." In Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues, edited by Ravi S. Sharma, Margaret Tan, and Francis Pereira, 194-204. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-61350-147-4.ch016

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Abstract

Mobile OS embedded in mobile devices, such as smartphones, enables users to receive ever more mobility, flexibility and convenience. Value creation of mobile OS, regarded as the interaction between the business owners and users, not only bears the responsibility to create value for users, but also needs to achieve business owner’s economic success. Various business models are created for the purpose of analyzing and improving value creation on behalf of both users and the value creators. One generic model of Osterwalder, Pigneur & Tucci (2005) is to explore the value creation by mobile OS. This chapter covers the general content and the objective of mobile OS as well as the specific design principles and value creation of two significant examples from Apple iPhone OS and Android OS.

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