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Using Web 2.0 Features on Social Networks for Word-of-Mouth Effects

Using Web 2.0 Features on Social Networks for Word-of-Mouth Effects

Tan Chee Liang, Chua Kok Seng, Kaung Pye Soe
Copyright: © 2012 |Pages: 15
ISBN13: 9781613501474|ISBN10: 1613501471|EISBN13: 9781613501481
DOI: 10.4018/978-1-61350-147-4.ch018
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MLA

Liang, Tan Chee, et al. "Using Web 2.0 Features on Social Networks for Word-of-Mouth Effects." Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues, edited by Ravi S. Sharma, et al., IGI Global, 2012, pp. 218-232. https://doi.org/10.4018/978-1-61350-147-4.ch018

APA

Liang, T. C., Seng, C. K., & Soe, K. P. (2012). Using Web 2.0 Features on Social Networks for Word-of-Mouth Effects. In R. Sharma, M. Tan, & F. Pereira (Eds.), Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues (pp. 218-232). IGI Global. https://doi.org/10.4018/978-1-61350-147-4.ch018

Chicago

Liang, Tan Chee, Chua Kok Seng, and Kaung Pye Soe. "Using Web 2.0 Features on Social Networks for Word-of-Mouth Effects." In Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues, edited by Ravi S. Sharma, Margaret Tan, and Francis Pereira, 218-232. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-61350-147-4.ch018

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Abstract

Over the last few years, social networking has established itself to be a significant trend on the Internet. Together with the existence of social networking, Web 2.0 tools have gained much popularity. Internet users around the world are catching the social networking and Web 2.0 bug. According to a study in the UK, 20 percent of online users were regularly logging onto social networking websites like Facebook, MySpace, Orkut, and Friendster. With the growth in the popularity of social networking and Web 2.0 tools, it is only a matter of time before people and businesses become receptive to the commercial possibilities offered by them. We look at one of the popular social networking website, Facebook, and see how these Web 2.0 tools can actually aid in the advertising and promotion aspects through Word-of-Mouth effects.

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