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A Structural Model for the Design and Implementation of Open Innovation

A Structural Model for the Design and Implementation of Open Innovation

Matthew C. Heim
Copyright: © 2012 |Pages: 14
ISBN13: 9781613505199|ISBN10: 1613505191|EISBN13: 9781613505205
DOI: 10.4018/978-1-61350-519-9.ch004
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MLA

Heim, Matthew C. "A Structural Model for the Design and Implementation of Open Innovation." SMEs and Open Innovation: Global Cases and Initiatives, edited by Hakikur Rahman and Isabel Ramos, IGI Global, 2012, pp. 68-81. https://doi.org/10.4018/978-1-61350-519-9.ch004

APA

Heim, M. C. (2012). A Structural Model for the Design and Implementation of Open Innovation. In H. Rahman & I. Ramos (Eds.), SMEs and Open Innovation: Global Cases and Initiatives (pp. 68-81). IGI Global. https://doi.org/10.4018/978-1-61350-519-9.ch004

Chicago

Heim, Matthew C. "A Structural Model for the Design and Implementation of Open Innovation." In SMEs and Open Innovation: Global Cases and Initiatives, edited by Hakikur Rahman and Isabel Ramos, 68-81. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-61350-519-9.ch004

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Abstract

With the recent developments of open innovation as a formal management discipline, many organizations today are struggling to form effective internal competencies that can be leveraged to generate measured success. Many companies are using a trial-and-error approach that too often leads to unnecessary cost overruns and even failure. The model presented in this chapter provides readers with a simple, yet elegant structure necessary for the design and implementation of a successful open innovation program. The chapter explores the leading causes of failure in a new open innovation program, and offers guidelines and criteria that open innovation leaders and practitioners can use to avoid these pitfalls, and to establish a program that generates tangible returns, while motivating participants to achieve more desirable innovative behaviors.

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