Current Measures to Protect E-Consumers’ Privacy in Australia

Current Measures to Protect E-Consumers’ Privacy in Australia

Huong Ha, Ken Coghill, Elizabeth Ann Maharaj
Copyright: © 2012 |Pages: 28
ISBN13: 9781613503232|ISBN10: 1613503237|EISBN13: 9781613503249
DOI: 10.4018/978-1-61350-323-2.ch806
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MLA

Ha, Huong, et al. "Current Measures to Protect E-Consumers’ Privacy in Australia." Cyber Crime: Concepts, Methodologies, Tools and Applications, edited by Information Resources Management Association, IGI Global, 2012, pp. 1728-1755. https://doi.org/10.4018/978-1-61350-323-2.ch806

APA

Ha, H., Coghill, K., & Maharaj, E. A. (2012). Current Measures to Protect E-Consumers’ Privacy in Australia. In I. Management Association (Ed.), Cyber Crime: Concepts, Methodologies, Tools and Applications (pp. 1728-1755). IGI Global. https://doi.org/10.4018/978-1-61350-323-2.ch806

Chicago

Ha, Huong, Ken Coghill, and Elizabeth Ann Maharaj. "Current Measures to Protect E-Consumers’ Privacy in Australia." In Cyber Crime: Concepts, Methodologies, Tools and Applications, edited by Information Resources Management Association, 1728-1755. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-61350-323-2.ch806

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Abstract

The current measures to protect e-consumers’ privacy in Australia include (i) regulation/legislation, (ii) guidelines, (iii) codes of practice, and (iv) activities of consumer associations and the private sector. However, information about the outcomes of such measures has not been sufficiently reported, whereas privacy incidents have increased. Some policy implications for e-consumer protection are drawn from the analysis. Firstly, national privacy legislation should widen its coverage. Secondly, uniform regulations and guidelines could contribute to providing equal protection to e-consumers. Thirdly, guidelines and codes of practice need to be supported by legislation and a proper compliance regime. Corporate social responsibility by e-retailers is also required for effective adoption of self-regulatory measures. Fourthly, consumer education is important to enhance consumer awareness of online privacy risks and their ability to deal with such incidents. Finally, a combination of legal frameworks, technological, and human-behaviour related measures is more likely to address online privacy issues effectively.

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