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Enterprise 2.0: Collaboration and Knowledge Emergence as a Business Web Strategy Enabler

Enterprise 2.0: Collaboration and Knowledge Emergence as a Business Web Strategy Enabler

Javier Soriano, David Lizcano, Marcos Reyes, Fernando Alonso
Copyright: © 2009 |Pages: 33
ISBN13: 9781605660240|ISBN10: 1605660248|ISBN13 Softcover: 9781616926304|EISBN13: 9781605660257
DOI: 10.4018/978-1-60566-024-0.ch004
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MLA

Soriano, Javier, et al. "Enterprise 2.0: Collaboration and Knowledge Emergence as a Business Web Strategy Enabler." Business Web Strategy: Design, Alignment, and Application, edited by Latif Al-Hakim and Massimo Memmola, IGI Global, 2009, pp. 61-93. https://doi.org/10.4018/978-1-60566-024-0.ch004

APA

Soriano, J., Lizcano, D., Reyes, M., & Alonso, F. (2009). Enterprise 2.0: Collaboration and Knowledge Emergence as a Business Web Strategy Enabler. In L. Al-Hakim & M. Memmola (Eds.), Business Web Strategy: Design, Alignment, and Application (pp. 61-93). IGI Global. https://doi.org/10.4018/978-1-60566-024-0.ch004

Chicago

Soriano, Javier, et al. "Enterprise 2.0: Collaboration and Knowledge Emergence as a Business Web Strategy Enabler." In Business Web Strategy: Design, Alignment, and Application, edited by Latif Al-Hakim and Massimo Memmola, 61-93. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-024-0.ch004

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Abstract

The Web is becoming in many respects a powerful tool for supporting business strategy as companies are quickly becoming more and more reliant on new Web-based technologies to capitalize on new business opportunities. However, this introduces additional managerial problems and risks that have to be taken into consideration, if they are not to be left behind. In this chapter we explore the Web’s present and future potential in relation to information sharing, knowledge management, innovation management, and the automation of cross-organizational business transactions. The suggested approach will provide entrepreneurs, managers, and IT leaders with guidance on how to adopt the latest Web 2.0-based technologies in their everyday work with a view to setting up a business Web strategy. Specifically, Enterprise 2.0 is presented as a key enabler for businesses to expand their ecosystems and partnerships. Enterprise 2.0 also acts as a catalyst for improving innovation processes and knowledge work.

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