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Information Diffusion in Social Networks

Information Diffusion in Social Networks

Dmitry Zinoviev
Copyright: © 2012 |Pages: 18
ISBN13: 9781613504444|ISBN10: 1613504446|EISBN13: 9781613504451
DOI: 10.4018/978-1-61350-444-4.ch008
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MLA

Zinoviev, Dmitry. "Information Diffusion in Social Networks." Social Networking and Community Behavior Modeling: Qualitative and Quantitative Measures, edited by Maytham Safar and Khaled Mahdi, IGI Global, 2012, pp. 146-163. https://doi.org/10.4018/978-1-61350-444-4.ch008

APA

Zinoviev, D. (2012). Information Diffusion in Social Networks. In M. Safar & K. Mahdi (Eds.), Social Networking and Community Behavior Modeling: Qualitative and Quantitative Measures (pp. 146-163). IGI Global. https://doi.org/10.4018/978-1-61350-444-4.ch008

Chicago

Zinoviev, Dmitry. "Information Diffusion in Social Networks." In Social Networking and Community Behavior Modeling: Qualitative and Quantitative Measures, edited by Maytham Safar and Khaled Mahdi, 146-163. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-61350-444-4.ch008

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Abstract

The issue of information diffusion in small-world social networks was first systematically brought to light by Mark Granovetter in his seminal paper “The Strength of Weak Ties” in 1973 and has been an area of active academic studies in the past three decades. This chapter discusses information proliferation mechanisms in massive online social networks (MOSN). In particular, the following aspects of information diffusion processes are addressed: the role and the strategic position of influential spreaders of information; the pathways in the social networks that serve as conduits for communication and information flow; mathematical models describing proliferation processes; short-term and long-term dynamics of information diffusion, and secrecy of information diffusion.

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