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Understanding Evolution of Virtual Worlds Research: A Content Analytic Approach

Understanding Evolution of Virtual Worlds Research: A Content Analytic Approach

Manish Gupta, Rui Chen
Copyright: © 2012 |Pages: 25
ISBN13: 9781613505168|ISBN10: 1613505167|EISBN13: 9781613505175
DOI: 10.4018/978-1-61350-516-8.ch002
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MLA

Gupta, Manish, and Rui Chen. "Understanding Evolution of Virtual Worlds Research: A Content Analytic Approach." User Interface Design for Virtual Environments: Challenges and Advances, edited by Badrul Khan, IGI Global, 2012, pp. 16-40. https://doi.org/10.4018/978-1-61350-516-8.ch002

APA

Gupta, M. & Chen, R. (2012). Understanding Evolution of Virtual Worlds Research: A Content Analytic Approach. In B. Khan (Ed.), User Interface Design for Virtual Environments: Challenges and Advances (pp. 16-40). IGI Global. https://doi.org/10.4018/978-1-61350-516-8.ch002

Chicago

Gupta, Manish, and Rui Chen. "Understanding Evolution of Virtual Worlds Research: A Content Analytic Approach." In User Interface Design for Virtual Environments: Challenges and Advances, edited by Badrul Khan, 16-40. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-61350-516-8.ch002

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Abstract

Virtual worlds are emerging as important socio-technical artifacts in contemporary society. Improvements in technology – both hardware and software performance and costs – have facilitated fast emergence of complex and near-real experience virtual worlds. Recent years have seen an unprecedented growth in number of users and corporations joining these virtual worlds. They have enabled unique business models in the digital economy and cast far-reaching impacts on the society spanning literature to leisure. The chapter analyzes 106 journal articles published in last decade to uncover a shift in focus of research on different aspects of virtual worlds. The chapter identifies six dominant themes of research on virtual worlds and then content-analyzes extant literature to show how these themes have emerged in research on virtual worlds. This presents unique insights into perceived relative importance of impact of different aspects of virtual worlds on individuals and organizations alike.

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