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Opportunities and Challenges in the Health Care IT Sector: The ShiftMarket Case Study

Opportunities and Challenges in the Health Care IT Sector: The ShiftMarket Case Study

Andrew N. Garman, Mayur Patel, Rod Hart
Copyright: © 2008 |Pages: 16
ISBN13: 9781599046129|ISBN10: 1599046121|EISBN13: 9781599046143
DOI: 10.4018/978-1-59904-612-9.ch004
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MLA

Garman, Andrew N., et al. "Opportunities and Challenges in the Health Care IT Sector: The ShiftMarket Case Study." Cases on Information Technology Entrepreneurship, edited by Jose-Aurelio Medina-Garrido, et al., IGI Global, 2008, pp. 83-98. https://doi.org/10.4018/978-1-59904-612-9.ch004

APA

Garman, A. N., Patel, M., & Hart, R. (2008). Opportunities and Challenges in the Health Care IT Sector: The ShiftMarket Case Study. In J. Medina-Garrido, S. Martínez-Fierro, & J. Ruiz-Navarro (Eds.), Cases on Information Technology Entrepreneurship (pp. 83-98). IGI Global. https://doi.org/10.4018/978-1-59904-612-9.ch004

Chicago

Garman, Andrew N., Mayur Patel, and Rod Hart. "Opportunities and Challenges in the Health Care IT Sector: The ShiftMarket Case Study." In Cases on Information Technology Entrepreneurship, edited by Jose-Aurelio Medina-Garrido, Salustiano Martínez-Fierro, and Jose Ruiz-Navarro, 83-98. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-612-9.ch004

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Abstract

The health care sector represents one of the largest and most rapidly growing IT markets in the world. Health care lends itself readily to IT entrepreneurship in a number of ways, but also poses some unique challenges. Many of these facets are illustrated through the experiences of ShiftMarket, a startup company developing and promoting technology-driven solutions for staffing hard-to-fill hospital shifts. Started without any external funding, ShiftMarket negotiated a strong beginning by pursuing technology transfer in collaboration with a U.S. hospital rather than building from scratch. At the time of this case study, ShiftMarket is facing some unexpected challenges and must re-evaluate its strategy moving forward.

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