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How to be a Transnational Distance Learning Winner

How to be a Transnational Distance Learning Winner

Robert Hogan
Copyright: © 2012 |Pages: 20
ISBN13: 9781466602069|ISBN10: 1466602066|EISBN13: 9781466602076
DOI: 10.4018/978-1-4666-0206-9.ch016
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MLA

Hogan, Robert. "How to be a Transnational Distance Learning Winner." Transnational Distance Learning and Building New Markets for Universities, edited by Robert Hogan, IGI Global, 2012, pp. 260-279. https://doi.org/10.4018/978-1-4666-0206-9.ch016

APA

Hogan, R. (2012). How to be a Transnational Distance Learning Winner. In R. Hogan (Ed.), Transnational Distance Learning and Building New Markets for Universities (pp. 260-279). IGI Global. https://doi.org/10.4018/978-1-4666-0206-9.ch016

Chicago

Hogan, Robert. "How to be a Transnational Distance Learning Winner." In Transnational Distance Learning and Building New Markets for Universities, edited by Robert Hogan, 260-279. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-4666-0206-9.ch016

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Abstract

Transnational Distance Learning (TDL) holds great promise for universities that are able to capitalize on the emerging market. This chapter discusses strategic planning, operations, and how to maximize opportunities and minimize risk. Vision and mission determine its design and place within the organizational structure. The chapter discusses various approaches for course design, pedagogy, faculty selection, and program management. Techniques to promote acceptance and reduce program costs are discussed. Other topics are testing and evaluation in the virtual classroom, business models, faculty recruitment, and marketing strategies to increase enrollment and profitability. Traditional university management practices need to be reinvented to ensure success in the distance learning market; methods used by for-profit universities are offered as examples. The chapter reviews distance-learning, teaching-learning models, faculty recruitment and training, quality assurance, international partnerships, and accreditation.

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